Sacrifice Scooters is a Australian brand that has been paving the way in stunt scooter scene for over a half a decade - innovating and creating, where other brands follow. With an incredible range of new products, including some never done before innovations, the future is going to be huge for Sacrifice Scooters! But this meant our challenge was to try to enthuse the consumer and the industry about the brand.
Taking the brand further.
We set out to position Sacrifice Scooters as very much a premium brand. Everything was taken up a notch. The photography, the styling, the models, the way we talked about the products, the language we used, and recruited top U.S. pro-scooter athletes as brand ambassadors.
What happened next?
Throughout the whole sales process, things are looking up. So, across the United States, website visits are up 40% across the board. The campaign landing page is delivering 120% more sales leads. And more customers are doing their own homework, finding out where they can purchase Sacrifice Scooter brand products for themselves, with 35% more dealer locator checks.