Brand strategy. Design. Marketing direction. Integrated creative. Social.
SOCIAL MEDIA MARKETING
We wanted to do something different for Medusa Restaurant & Lounge - certainly not your traditional marketing campaign.
So, we hit upon the idea to target market by utilizing a Snapchat feature. Our relentless research... the way we go the extra mile to take brands further... we created the ideal Medusa consumer to market to.
Taking the brand further.
Before we started, we conducted a full audit, interviewed customers and researched Medusa's main 'rivals' – analyzing their brands and visual styles. The output from this research helped us develop our design and marketing strategy direction.
Once the design language was nailed down, we set out to strategically market in specific location/events that matched Medusa's ideal customer.