Fresno is not short of phone repair shops. So any newcomer has to offer something special if it's not going to become just another part of the statistic which shows 80% of shops fail within the first three years. iWireless Repairs had a lot of things go right for it - like having a 10+ experienced owner in the repair business. But it still needed to show Fresno what it was missing.
Taking the brand further.
We don't believe in one-size-fits-all marketing. We always look at each individual client's needs and find a singular solution. However, this project was the perfect opportunity for us to demonstrate everything we have learned over the past year. We understand the power of creating a difference. And of infusing every customer contact point with a taste of what they can expect when they walk through the door. It’s all about creating anticipation – through well-chosen words, sumptuous photography and elegant design – and then trusting the establishment to deliver on it.
What happened next?
All that information has been successfully curated into a digital experience which doesn’t feel like the huge library of resource it actually is. It is now impossible to disappear up navigational dead ends thanks to clear, unfussy signposting. Lots of content smooths the journey and delivers information in a more engaging way.