Discover Fresno connects your organization to local customers and visiting customers in a extravagant way.
As Fresno's premier destination our marketing organization will work effectively to elevate the profile of our local businesses and agencies. By joining Discover Fresno your company will have countless opportunities to take advantage of our global marketing efforts and our creative outreach strategies to expand your business.
Discover-Fresno is a California start-up company based around the vision of two entrepreneurs looking to revolutionize Fresno’s online presence. The website and social media pages is the ultimate online resource for Fresno residents and visitors. Their products allow businesses and advertisers to reach domestic and international audiences from a true local’s point of view. Aillicit was approached to help create and launch the brand.
"TAKING THE BRAND FURTHER"
Before we started, we conducted a full audit, interviewed locals and researched Discover-Fresno’s main ‘rivals’ – analyzing their brands and visual styles. The results from this research helped us develop a clear direction. We took inspiration from the innovative nature of the product itself, the company’s level of technical expertise and attention to detail and their passion for pushing the boundaries.
Once the brand’s design language was nailed down, we set out to develop the website and fulfil four key goals, to highlight the product offerings, provide a detailed resource for clients, increase conversions and optimize customization service.
Working with the team at Discover-Fresno, we streamlined the whole online experience and made it easier to navigate. To keep the UI effortless, we established a responsive framework for the site which avoided losing primary features and automatically restructured content and functionality.