It’s a dilemma; deep down you know your brand could do with a lick of fresh paint, but you don’t want to stray away too far from where you currently are and throw years of hard-earned brand equity away. That’s where Xtreme Customs, found themselves. And it was our job to update and revitalise their brand whilst keeping them comfortable with the new direction we were taking.
The new logo.
A logo carries weight and equity. We all associate our favorite logos with certain feelings and values. Making a change can be hard, and it should not be done hastily.
The original Xtreme Customs logo has held up well over the past 3 years, but as they have evolved from a tiny 8’ x 14’ office space to a much bigger action sports brand, the logo has started to feel out of place.
So, over the months, We've been playing and experimenting with an update. The new logo reflects Alpha Pro Scooter’s high-quality and professional aesthetic, and still reflects the extreme freedom and personality that separates them. It’s simple, expressive, and simply Alpha—just like everything they make.
The new website.
Along with the logo, we’re launching a full website. alphaproscooters.com is a massive step forward to deliver an even better experience. We built and designed the entire site from the ground up.
Our goal was to make the experience on the site to reflect the premium products that are offered.
We excluded all unnecessary elements and added lots of new functionality to make it even easier to shop and engage with our content. We'll be sharing more of the technical details about how we pulled off this redesign in the coming weeks.